For any eCommerce business, the number of sales that you make each month is one of the most important metrics to track. Without a high number of sales, you will find it difficult to generate a large profit to reinvest in your product development.
You won’t need as high of a small business loan because you’ll be generating higher margins that you can use to innovate your products. You’ll have more profits to use for adjusting and improving your items to meet consumer demands to stay ahead of the competition.
If you’re not sure exactly how to increase your sales and profits, keep reading! Below, we’ve got some top tips that you can use to get more customers to fill up their baskets and make orders from your store.
1. Perfect Your Product Photos
If your product images are suboptimal, you are missing out on the opportunity to generate more sales. Poor image quality and bad lighting can look unprofessional and unappealing to consumers, increasing the chances of them clicking off your website without making a sale.
Your product images should be bright and clear. They should be taken with a professional camera that highlights the quality of your products.
You’ll also need to use a clear background that doesn’t distract your viewers from the products in the images. Use a picture background remover if you’re struggling to get a clean background during your product photoshoots.
2. Know Your Target Audience
You likely already have a strong idea about your target audience. However, part of your strategy to increase your sales number should involve defining your buyer persona in more detail.
Consider who will benefit the most from using your products and how you can cater your offerings toward their specific needs and wants. Perform market research to determine what your current audience is looking for so that you can adjust your products accordingly.
You can send out surveys and questionnaires to your email subscribers or ask your social media followers to fill out an online form. Or you could use more traditional market research methods, such as handing out physical surveys to people in the street or asking them questions in person.
3. Modernize Your Website
A website that is outdated and slow to load will put your customers off when they’re browsing through your products. Around 7% of customers say that they won’t wait more than three seconds for a page to load before clicking off it.
Your website should be modern, easy to navigate, and responsive to retain as many customers as possible. The longer a customer is on your website, the more likely it is that they will order something!
A professional website increases your brand credibility and authority, making new customers more likely to purchase from you. It also signals to Google that your website is legitimate, which may boost your rankings on search engine results pages.