Most businesses rely heavily on clients or customers when it comes to their success. So, one of the main goals of a business should be to attract more potential clients. And, of course, the best way to do this, is to promote your business. Get people talking and get the word out there; the more people who know about your business, the better. With the marketing world being so competitive, there’s constant pressure to come up with new ideas. So, what do you do when you’ve done all the things you can think of – emails, pamphlets, TV advertisements? The answer is you start getting creative! We’ll be talking about some unique ideas to promote your business, which will help you turn a higher profit.
Social media
Promoting your business on social media is nothing new, but the way you go about it can be. Social media is a great way to promote your business, and it’s even more effective when you combine it with another promotional method. Ryan J. Gibbs recently used his Facebook to promote a scholarship. This is marketing on two levels. First, there’s the marketing of the business through Facebook. Secondly, there’s the marketing of the business by using a scholarship – scholarships are a great way to get more people interested in your business.
Giveaways
We’ve already established that social media places a huge role when it comes to marketing your business. The process is simple: the more followers your business has on social media, the more people are exposed to it, the more clients you get, and the more money you make. One way of getting people to follow you on social media is to host giveaways with prizes from your business. Usually, people wanting to enter the giveaway need to follow your social media accounts to be eligible. Giveaways usually lead to an upsurge in followers. This is especially a good way to get the word out there if you’re just starting a business.
Charity events and fundraisers
This may seem counterintuitive since you won’t be making money – it will be going to charity. In fact, you’ll likely be spending money, since you’ll have to arrange a venue and catering. But there’s no denying it – fundraisers are great when it comes to publicity. It doesn’t hurt that customers will probably rather support a business that supports charity than a business that doesn’t. Click here for tips on throwing a fundraising event.
Competitions
Many people confuse competitions with giveaways. While the two are similar – they both revolve around people entering something and standing a chance to win a prize – the main difference is that with giveaways, the winner is chosen at random, whereas with a competition, that isn’t so. Competitions are a great way to get people to interact with your business. They can share their favorite entries, or vote for the ones they think should win. It will also get people talking, and more people will want to know what the competition is about, meaning your business gets promoted. For example, we all know how important a logo is, so you could have a competition where people try to design a new logo for you, and the one with the most votes wins.