8 Surefire Ways to Expand Your Social Media Audience

Looking to build up your brand on social media? You’re far from alone. Asking how to build a social media audience is one of the most common questions related to social media. It can’t be rocket science though, right? Luckily, not at all. Let’s talk about some easy tips you can get started on today to increase your social media reach!

Pay to Grow Your Social Media Audience

Let’s get this one out of the way. Money does talk. While this isn’t a necessity, you can always put your name out through advertisements or affiliate marketing. If you don’t have the funds, you can take out a loan for your business. However, if you want to build up your audience organically, keep reading!

Start a Blog

Have a blog on your website or affiliate site that directs readers to your social media. Try to make this as organic as possible, or simply ask your readers at the end of your article to like or follow you on your desired social media.


If you want to get more followers on Instagram, make sure you’re also using Facebook and TikTok to bring in a wider audience. You can advertise your preferred social media platform on all of them.

Act Like a Normal Person

Don’t make your brand seem like a robot is in charge. Posting like a normal human being with regular struggles is more appealing to the average consumer. It’s okay to make mistakes here and there, and when you do, laugh at yourself. Yes, publicly. People understand that mistakes happen, and everybody loves a good sense of humor.

Post Higher Quality Content

If you have a niche in comedy, post funny stuff. Whether you’re sharing from other pages or posting original memes and videos, keep it going. Try to keep it as relevant to your brand as possible, but never sacrifice quality for quantity. If it isn’t appealing at all to you, it probably won’t be to your audience.

Keep it Visual

Quality content means stuff people will look at. People are a lot less likely to read huge walls of text. Use pictures, GIFs, and videos as much as you can with minimal text. Visuals increase reader’s desire to read content by up to 80%.

Comment on Other Pages

There are plenty of pages with massive followings on social media, and posting funny or relatable comments on their posts is a great way to receive more attention. People scroll through comments endlessly, and a top comment on a major page’s post is sure to get you some new followers!

Do Something Unique

Try doing something you’ve never seen before on social media. Something worth talking about or sharing! For example, try breaking a world record on a Facebook live video, or do a cool stunt on IGTV! The possibilities stretch as far as your imagination!

Build Your Empire

While there are endless ways to build a social media audience, get started with these tips today and watch your numbers go up! Remember, it doesn’t happen overnight, so don’t get frustrated. Be patient, borrow money, follow these steps, and you’ll see results. In the meantime, find out what else you can do for your brand by checking out our most frequently asked questions!