We are seeing an interesting trend today of major companies launching their own OTT platforms. These movements are driven by changes in the way video content is consumed today where TV subscriptions are massively swapped with OTT or over-the-top streaming subscriptions. As major companies like Disney, Warner Media, and AT&T are launching video streaming services, the media landscape is getting more competitive by the day. Digital supply chain tool creator Dan Goman and his company are breaking new ground in the media management utilities and media companies are turning to their cost-effective content distribution innovation to get ahead.
Post-production in the Cloud
The first thing about Dan Goman and his cloud-native SaaS service is that it requires migration of databases and media libraries to the evolving cloudscape environment. By completing the cloud enablement process, a company has the chance to tackle all issues related to legacy IT environments where a company’s infrastructure is placed on on-premises servers:
- Costs of on-prem server maintenance,
- Costs of server upgrades needed every 3 to 5 years,
- Costs of server security,
- Overheads of having an on-prem facility like server rooms and IT support.
All of these points are time-consuming processes causing the company to have huge capital expenditures.
By moving the company’s assets to the Cloud, these timely, costly, and complex maintenance tasks are eliminated. Everything is in the hands of your cloud service provider. Even though this might seem like handing over the rains, it actually gives you more control over your content. It’s now a third-party’s job to make sure all the maintenance, upgrades, and security is done properly. And this is provided by strict regulatory measures all providers of cloud services need to comply with. And since the Cloud offers unlimited capacity, worries regarding sufficient storage and disaster recovery space are entirely taken out.
Leveraging the power of the best cloud services, Dan Goman and his company were able to build a digital supply chain management tool within these web services.
Why Dan Goman chose the IMF?
This one is easy. The Interoperable Master Format is the only future-proof format that can enhance all the functions of the cloud and its scale and save the company money in the long run. First of all, the storage costs. Dan Goman’s solution operates on the pay-as-you-go model which means that you only pay for the services you need to meet the demands of your ongoing projects. In other words, there are no longer the costs of paying for underused on-prem servers.
With IMF, you need even less storage space because this format operates as a single master file comprised of individual components like audio and video, subtitles, and dynamic metadata. When there is a need to customize a certain component in order to comply with, for instance, the language and other cultural requirements of a target market, the only thing that gets altered is the component. That means that it’s not necessary to create entirely separate versions of a title that would demand massive storage.
With the ability to change individual components and utilizing AI to create tailored content, time of operations and time-to-market get drastically decreased. Less manpower means fewer costs, and faster time-to-market means a faster generation of revenue.
As the OTT race is accelerating, media companies and content owners need to opt for the right tools and solutions to be able to deliver their content faster and get a bigger bang for their buck as well. People like Dan Goman and his team that are leveraging a network of the best vendors and technological alliances impose themselves as the right tech partner for optimized and cost-effective content management and distribution.